Tara is a proponent of all things marketing, including strategy, product, branding, events, social media, public relations, communications, and operations. Her background in the marketing of technology applications and online services spans a broad set of areas including SaaS, B2B, enterprise software, financial services, publishing, real estate, and automotive markets.
Tara has over 20 years of expertise managing strategic teams and programs for companies focused on technology including The Television Bureau, Oracle, Visa, RightWorks, IPIX, Certain Software and The Cobalt Group, a leader in the automotive marketing space.
Tara co-founded The Meeting Pool in 2014, specializing in strategies for event tech companies, event organizers and experiential marketers. She has served as an industry speaker, leadership coach and technology analyst for the meetings industry. In 2018, she co-founded Blockchain Agent to provide launch strategy and growth hacking for the Blockchain space. She has a Bachelor’s degree in Communications and resides in San Francisco, California